RNS Number : 8229A Adsure Services PLC 24 January 2024 24 January 2024 Adsure Services PLC Director/ PDMR Shareholding and Holding(s) in Company The below notification is made in accordance with the requirements of Article 19(3) of the UK Market Abuse Regulation. 1 Details of the person discharging managerial responsibilities / person closely associated (a) Name 2 Reason for the notification (a) Position/status Director of the Company (b) Initial notification/Amendment Initial notification 3 (a) Details of the issuer, UK emission allowance market participant, auction platform or auctioneer Name Adsure Services PLC (b) LEI 4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted Description of financial £0.005 Ordinary Shares instrument, type of instrument (a) Peter John Hammond 2138004TBVFUHOIGH777 Identification code ISIN : GB00BNQNGK59 (b) Nature of the transaction - (c) Price(s) and volume(s) (d) Aggregate information · Aggregated volume · Price Purchase of 33,500 Ordinary Shares Transfer of 12,244 Ordinary Shares into personal ISA Price(s) Volume(s) £0.49 45,744 £0.487 12,244 Purchase of 45,744 Ordinary Shares and disposal of 12,244 Ordinary Shares. Purchase price £0.49 per share and disposal price £0.487 per share. (e) Date of transaction 23 January 2024 (f) Place of transaction London TR-1: Standard form for notification of major holdings 1. Issuer Details ISIN GB00BNQNGK59 Issuer Name ADSURE SERVICES PLC UK or Non-UK Issuer UK 2. Reason for Notification An acquisition or disposal of voting rights 3. Details of person subject to the notification obligation Name Peter John Hammond City of registered office (if applicable) Country of registered office (if applicable) 4. Details of the shareholder Full name of shareholder(s) if different from the person(s) subject to the notification obligation, above City of registered office (if applicable) Country of registered office (if applicable) 5. Date on which the threshold was crossed or reached 23-Jan-2024 6. Date on which Issuer notified 23-Jan-2024 7. Total positions of person(s) subject to the notification obligation % of voting rights attached to shares (total of 8.A) Total % of voting rights number through financial Total of of instruments both in % voting (total of 8.B 1 + (8.A + 8.B) rights 8.B 2) held in issuer Resulting situation on the date on which threshold was crossed or reached 6.555388 0.000000 6.555388 693720 Position of previous notification (if applicable) 6.238826 0.000000 6.238826 660,220 8. Notified details of the resulting situation on the date on which the threshold was crossed or reached 8A. Voting rights attached to shares Number of Number of % of direct % of Class/Type of direct voting indirect voting voting indirect shares ISIN rights rights rights voting rights code(if possible) (DTR5.1) (DTR5.2.1) (DTR5.1) (DTR5.2.1) GB00BNQNGK59 693720 Sub Total 8.A 693720 0 6.555388 0.000000 6.555388% 8B1. Financial Instruments according to (DTR5.3.1R.(1) (a)) Number of voting Type of rights that may be % of Expiration Exercise/conversion financial acquired if the voting date period instrument instrument is rights exercised/converted Sub Total 8.B1 8B2. Financial Instruments with similar economic effect according to (DTR5.3.1R.(1) (b)) Number Type of Physical or % of Expiration Exercise/conversion of financial cash voting date period voting instrument settlement rights rights Sub Total 8.B2 9. Information in relation to the person subject to the notification obligation 1. Person subject to the notification obligation is not controlled by any natural person or legal entity and does not control any other undertaking(s) holding directly or indirectly an interest in the (underlying) issuer. Ultimate controlling person % of voting rights if it Name of equals or is controlled higher than undertaking the notifiable threshold % of voting rights Total of through financial both if it instruments if it equals or is equals or is higher than higher than the the notifiable notifiable threshold threshold 10. In case of proxy voting Name of the proxy holder The number and % of voting rights held The date until which the voting rights will be held 11. Additional Information 12. Date of Completion 24-01-2024 13. Place Of Completion London This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact rns@lseg.com or visit www.rns.com. 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